“BARELY LOCAL”
This is a logo I had designed for a lifestyle TV pilot about a group of seniors who explore their hometown, Niagara-on-the-Lake.
I designed this logo in Adobe Illustrator based on direction from the show’s director, who provided a previous version and requested that the green colour scheme be maintained while moving toward a simpler, more refined look.
Below are several ideations I developed as I worked toward the final design. Throughout the process, I focused on simplifying shapes and improving clarity while still preserving the original concept. The bus element, a key feature of the logo, was custom-created using the pen tool to ensure it aligned with the clean and cohesive aesthetic of the final design.
Below are several ideations I developed as I worked toward the final design. Throughout the process, I focused on simplifying shapes and improving clarity while still preserving the original concept. The bus element, a key feature of the logo, was custom-created using the pen tool to ensure it aligned with the clean and cohesive aesthetic of the final design.