“LP”
This is a business card I designed for a class where I was tasked to only use the pen tool in Illustrator and include my initials.
All assets for this design were created using the pen tool. I began by designing two peppers shaped to resemble my initials, “L” and “P,” and positioned them on the card in a way that felt visually balanced.
I found the rest of the layout more challenging, and the variations shown above reflect my experimentation. I initially added pepper flowers to introduce contrast, but they stood out too strongly and distracted from the main elements. To resolve this, I reduced their opacity in the final version, allowing them to remain present without overwhelming the design. I also experimented with making the flowers pink, but found that the colour didn’t integrate well with the overall palette.
Additionally, I tried incorporating more pepper elements, but this made the composition feel too busy and took attention away from the initials. In the end, I chose a more minimal approach, which helped maintain clarity and ensured the “L” and “P” remained the focal point.
During the process of designing my second card, I struggled to create a font style for my initials that felt cohesive with the overall design. In my first attempt, I used the pencil tool to write my initials in a cursive style, but I felt it looked out of place and too crowded alongside the accents on the tag.
In the second version, I switched to the pen tool to create bolder lettering. However, this approach still didn’t integrate well with the rest of the card, and I also found that removing the accent from the tag made the design feel incomplete.
For the final version, shown at the top of the page, I returned to the pencil tool but adjusted the spacing of the initials. This time, the added separation made the composition feel more balanced and natural. I was most satisfied with this outcome, as the refined lettering appeared more elegant and better complemented the overall aesthetic of the card.